"Making fewer things of higher quality and utility is important. Reusing and sharing really good stuff is valued. The touch and feel of things, from Apple products to vintage Levi’s jeans to beautifully made (but unlabeled) dresses, are important. The entire notion of brand is upended in indie capitalism, superseded by the community surrounding the creation of a product or service. Authenticity is the “brand” in many cases."
  1. jenmyers posted this